Estée Lauder Companies has appointed André Branch to Senior Vice President, General Manager, MAC Cosmetics – North America, effective October 1, 2020.

Branch will lead MAC’s omnichannel strategy and drive meaningful differentiation to win in direct-to-consumer, accelerating Online and direct-selling — and optimizing Freestanding Store growth. He will strengthen opportunities in its department store and specialty-multi business. 

Branch will report directly to Chris Good, Group President, North America, and have a matrix reporting line to Philippe Pinatel, Global Brand President, MAC Cosmetics.

Chris Good, group president, North America, stated, “André is a visionary brand-builder whose diverse global and U.S experience, deep knowledge of online and brick & mortar, and expertise in consumer engagement ideally position him to accelerate MAC’s strategic priorities and optimize its growth in North America.” 
 
A Focus on Authentic Storytelling

Building on MAC’s deep heritage in artistry, trendsetting and inclusion, Branch will elevate authentic storytelling across Online and digital. He will drive locally relevant experiences and full funnel creative strategies that address diverse consumers through culturally relevant 360-degree engagement. He will also advance service and commercial innovation to meet transforming consumer and retail dynamics. 

Branch will continue to be a key member of the North America Leadership Team and will join the MAC Global Leadership Team.

More About André Branch

Branch joined The Estée Lauder Companies in March 2020 as senior vice president, Strategic Initiatives – North America. He has driven key regional priorities, including expanding strategic partnerships and identifying new growth and business opportunities to broaden consumer reach through the rapidly transforming retail landscape.

Additionally, Branch plays a strategic role in advancing the company’s racial equity commitments in North America, working collaboratively with key stakeholders to ensure the brands’ end-to-end creative processes authentically reflect diverse consumers and represent the needs of Black communities. He is also a member the North America Region Inclusion and Diversity Taskforce.


Branch brings more than 20 years of executive, marketing and general management leadership experience across various industries, including Luxury Beauty, Consumer Packaged Goods, Luxury Spirits and Private Equity, and holds an impressive track record leading a wide range of iconic beauty and consumer product brands. 

Prior to joining the Company, he served as Senior Vice President, E-Commerce and Digital Operations, L’Oréal USA where he led corporate Online and digital strategy with a focus on e-retail, pure players and Direct-to-Consumer.